Old Spice’s “Old Spice Man” campaign may just be a precursor of advertising and brand engagement efforts we can expect to see in coming years. The campaign, orchestrated by Wieden+Kennedy, started off with a TV commercial in the winter which garnered attention from notable bloggers and celebrities, and received numerous views on YouTube.

On Tuesday, the Old Spice M

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A High Definition Moment is an interaction between a customer an an organization that is jam-packed with EMOTION. HD Moments either leave your customer Breathless or Pissed-off. Gasping or in pain. Dazzled or postal. They are VIVID in terms of the FEELINGS that are created between person and Company. They are of such HIGH RESOLUTION that the picture of what you are experiencing is easy to describe and relate to others (both good and bad news depending

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Hope the first six-pack was useful. Here are six more traits to acquire in your Competency Coveting journey:

> LIFELONG LEARNER—If you’re not learning you’re dead (or soon will be). Look for evidence that prospects have been active learners. What areas are they interested in? Who have they learned from? How can their learnings be put to use in your organization?

> INFECTION AGENT—the ability to “infect others” with the virus of your Strategic Game Plan is criti

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Hello all

I'm the editor of unlimitedmagazine.com - This month writer Greg Hudson profiled the LOK for us. Given that you're all members I figured you might be interested :)

Click here to check it out.

Cheers

-dk